Martin and Matthew Cohen at NAMM in January of 2006 (Photo by Arturo Riera)

Having worked in sales and marketing for my entire career, I am a student of brands and how they come to mean something to a consumer. In Latin Jazz, it's the percussion section that puts the Latin in the Jazz. If you love Latin Jazz, you know about Latin Percussion and their line of Congas, Timbales, Bongos and a thousand patented items. Latin Percussion is a brand marketer's "Case Study" on the power of a brand.

Anybody who claims to play Latin Percussion aspires to play and be endorsed by Latin Percussion. The success of Latin Percussion comes from the passion of it's founder, Martin Cohen.

Mister Latin Jazz invites your to read more about Martin.